Privacy Policy
Hoe we protect your privacy
About this privacy policy
Premium Coaching respects your privacy and processes your personal data carefully, transparently and in accordance with the General Data Protection Regulation (GDPR) and applicable Belgian law. This privacy policy explains which data we process, why we do so, how long we retain it, with whom we share it and which rights you have.
This privacy policy applies to the Premium Coaching website, the free coaching scan, contact and intake requests, newsletters, coaching programmes, access to the knowledge base and the related administrative follow-up.
Who is responsible for your data?
Premium Coaching is a brand of Advitas BV, trading as Expert Academy. Advitas BV is the controller of the personal data described in this privacy policy.
Advitas BV
Mechelsesteenweg 109/1
2018 Antwerp
Belgium
Company and VAT number: BE 0891.725.750
Register of Legal Entities Antwerp (RPR Antwerp)
Privacy questions and requests: privacy@expertacademy.be | +32 3 235 32 49
Which personal data do we process?
When you visit the website
We may process technical data such as your IP address, browser and device type, language settings, pages visited, date and time, referring page, cookie preferences and security or error messages. We use this data to operate and secure the website, resolve problems and, only where consent is required and has been given, analyse use of the website or measure marketing performance.
When you contact us or schedule an intake
We process the data you enter or provide, such as your name, email address, telephone number, organisation, role, message, preferred language, availability and practical details of your appointment. We use this information to answer your request, arrange an introductory meeting, prepare a proposal and take pre-contractual steps for a possible coaching programme.
When you use the coaching scan
We may process your email address, language, answers, scores and the generated result in order to provide the scan and deliver the result. The scan offers an indicative reflection and is not a psychological, medical or diagnostic test. Its result is not used to make decisions that produce legal or similarly significant effects for you.
If you also wish to receive news, tips or commercial communications, we will ask for separate, freely given consent. You can withdraw that consent at any time through the unsubscribe link in every email. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
When you take part in a coaching programme
We process identification and contact details, billing data, the selected package, your coach, scheduled and completed sessions, language, practical communications, agreed development goals and data needed to organise and follow up the programme. We do not make audio or video recordings of coaching sessions unless you have expressly agreed beforehand for a clearly defined purpose.
The content of your conversations is confidential. A coach may keep limited working notes to ensure continuity of the guidance. These notes are not used for other purposes and are not shared with your employer or other third parties, unless you expressly consent or a legal obligation requires this.
Sensitive information during coaching
Coaching is not a medical or therapeutic service. We ask you not to enter medical or other sensitive information in public or general web forms. During a coaching conversation, you may voluntarily share information about, for example, health, well-being, beliefs or private circumstances. We do not record such special categories of personal data unless this is necessary for the agreed coaching objective and a valid additional legal basis exists, such as your explicit consent.
When your employer requests or pays for the programme
Your employer may provide us with your name, professional contact details, role and practical information about the programme. At the start, we will inform you about the arrangements for sharing data. Your employer will receive only the information needed for organisation and billing and, where agreed with you in advance, general information about agreed goals or progress. The content of individual conversations is never shared with your employer without your express consent.
Which legal bases do we rely on?
Performance of a contract or pre-contractual steps
We process data to handle your request, schedule an intake, prepare a quotation, deliver a coaching programme, manage appointments, provide access to the knowledge base and offer support.
Legal obligations
We process and retain certain data to comply with accounting, tax and other legal obligations.
Legitimate interests
We may process data for security, fraud prevention, network and information security, quality improvement, management of professional relationships and the defence of our rights. In each case, we balance the interests involved and limit processing to what is reasonably necessary. You may object to processing based on this ground.
Consent
We rely on your consent where required by law, including for electronic marketing to prospective clients, non-essential cookies and, where applicable, the recording of special categories of personal data. You can withdraw your consent at any time as easily as you gave it.
Cookies and similar technologies
The website uses cookies and similar technologies. Strictly necessary cookies are required for security, technical operation and remembering your privacy preferences. For analytics, personalisation or marketing technologies, we ask for your prior consent where the law requires it. They will not be activated without that consent.
You can change your choices at any time through the 'Privacy preferences' link or button on the website. The current list of cookies, their purposes, providers and retention periods can be found in the cookie declaration available through those settings.
With whom do we share your data?
We do not sell your personal data. We share it only where necessary for one of the purposes described above. Possible recipients include staff members who need the data, the coach supporting your programme, your employer within the limits agreed in advance, accounting and legal advisers, competent authorities and carefully selected service providers.
For our current services, we may use Webflow for website hosting and forms, Mailchimp for emails and subscriptions, Calendly for appointments, CookieScript for privacy preferences, Google services for fonts and, after consent, measurement through tags or analytics, Teachable for the knowledge base and an agreed video-conferencing platform for online sessions. We may also engage CRM, email, billing, cloud-storage and security providers.
Service providers receive access only to the data they need and are contractually bound by appropriate confidentiality, security and data-protection obligations. When you open an external service directly, such as Calendly, Teachable or a social network, that provider may also be an independent controller for certain processing. Its own privacy policy will then also apply.
Transfers outside the European Economic Area
Some service providers or their subprocessors may process data outside the European Economic Area, including in the United States. In that case, we use a legally recognised transfer mechanism, such as an adequacy decision or standard contractual clauses approved by the European Commission, supplemented by additional measures where necessary. You can request information about the applicable safeguards at privacy@expertacademy.be.
How long do we retain your data?
We do not retain personal data longer than necessary for the purpose for which it was collected, unless a longer period is required by law or necessary for the establishment, exercise or defence of legal claims. In principle, we apply the following periods.
Website and security data
Technical log data is retained for no more than six months, unless a security incident justifies longer retention. Cookie and storage periods are set out in the current cookie declaration.
Contact and intake requests
If no programme is agreed, we retain your data for no more than two years after the last substantive contact. If a programme does start, relevant data becomes part of the client file.
Coaching scan
Answers and scan results are retained for no more than twelve months, unless you ask us to erase them sooner or, with your agreement, they are linked to an ongoing coaching programme.
Marketing
We retain your contact details for marketing until you unsubscribe or for no more than three years after your last demonstrable interaction. After that, where necessary, we ask for consent again or delete the data. A limited suppression record may be retained for longer to prevent us from contacting you again without your request and to demonstrate compliance.
Coaching and administration
Practical programme data is, in principle, deleted or anonymised two years after the programme ends. Limited working notes kept by the coach are deleted no later than twelve months after the programme ends, unless a dispute or legal obligation makes longer retention necessary. Contracts, invoices and accounting records are retained for the applicable statutory period, in principle ten years.
How do we protect your data?
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration and disclosure. Examples include need-to-know access controls, appropriate authentication, secure systems, backups, agreements with service providers and confidentiality obligations for staff and coaches. No system is completely infallible, but we regularly evaluate and improve our measures.
What rights do you have?
Within the limits of the GDPR, you have the rights set out below.
Access and copy
You may ask whether we process data about you and receive a copy of it.
Rectification
You may have inaccurate data corrected and incomplete data completed.
Erasure and restriction
In certain circumstances, you may ask us to erase data or temporarily restrict its processing. These rights are not absolute; statutory retention obligations may, for example, take precedence.
Data portability
For automated processing based on consent or a contract, you may ask to receive data that you provided in a commonly used, machine-readable format or, where technically feasible, have it transmitted to another party.
Objection
You may object to processing based on legitimate interests. You may always object to direct marketing without giving a reason.
Withdrawal of consent
Where processing is based on consent, you may withdraw that consent at any time for the future.
Send your request to privacy@expertacademy.be. We may ask for reasonable information to verify your identity, but we will not request a full copy of your identity card where a less intrusive check is sufficient. In principle, we respond within one month. For complex or numerous requests, that period may be extended in accordance with the GDPR.
Lodging a complaint
If you have a question or complaint, please contact us first at privacy@expertacademy.be so that we can investigate it. You also have the right to lodge a complaint with the Belgian Data Protection Authority:
Belgian Data Protection Authority
Rue de la Presse 35
1000 Brussels
www.dataprotectionauthority.be
Minors
Premium Coaching is intended for adults and does not knowingly process data about minors through its coaching services. If you believe that a minor has provided data without valid consent, please let us know so that we can take appropriate measures.
External links
The website may contain links to third-party websites or platforms. We do not determine how those third parties process personal data. Please also read their privacy policies before providing data.
Changes to this privacy policy
We may amend this privacy policy when our services, technology or legislation change. The most recent version will always be available on the website. We will inform you through an appropriate channel about material changes.
Last updated: 6 August 2026